Women Start Businesses in Record Numbers in 2009

The United States has produced many women making it to the top and becoming successful leaders. This is despite the fact that the environment these women grew up in might not have facilitated their direct access to the business world or provided these women role models in which to emulate. Nevertheless, many women have managed to learn enough about conducting a business and leading a team through education and mentoring.

Although in most cases women are still the ones who manage the household and would not normally have the time that running a business requires, many have set their priorities straight and have successfully entered the business world. Recent statistics show that women are starting businesses in record numbers and bringing significant changes to an environment which, not too long ago, seemed to be structured primarily for men and their ways of thinking and working.

Until recently, very few women have managed to succeed as business leaders. Be it for the disturbing lack of flexibility, men’s solidarity in business or women’s lack of confidence in their skills and abilities as leaders, the reality is that not many women have succeeded to in leadership roles. Moreover, in the absence of any grants from government agencies, women have to turn to private and non-profit organizations for assistance in starting a business. And, unfortunately, such grants often address minority women or women that come from economically disadvantaged communities. In spite of a nationwide network of programs and centers that offer business training, assistance and educational resources specifically for women, the actual business opportunities women are presented with are not too numerous.

Despite all these major drawbacks, what we are witnessing today in the business world is something that many would consider surprising, to say the least. Things are changing and evolving rapidly to an unprecedented presence for women in the business environment. Statistics show that over 23 million people in the United States (approximately 16% of the workforce) are now employed by women-owned businesses. This is almost double the number of employees that the biggest fifty companies in the U.S. have altogether. In addition to this, women-owned businesses generate $3 trillion in revenue and are tantamount to the fifth-largest gross domestic product on a global scale.

The first question that comes to mind is “Why are women starting their own businesses?” The most obvious reason would have to be “Because they want to be financially independent.” We all know that depending on someone else for everything you need, from the food you put on the table and the clothes you wear to going on vacation or buying gifts for the holidays can be frustrating at times. All women feel the need to indulge themselves on their whims every now and then, and not all of them have the chance to do so, as long as they depend on someone else for money.

Of course, it’s not a question of housewife versus business leader. Women are now almost half of the nation’s workforce, which means that most of them have a steady income source and are able to provide for themselves and their families. But this is not the kind of financial independence I’m talking about. I am referring to the cashflow that a profitable business can generate, to no longer depending on a monthly paycheck and to not being forced to give up on many of your wishes and ideals. And if we take into account the fact that a woman’s average salary is around 75 percent of that of a man’s, it makes all the more sense for women to consider owning a business.

Could it be that women business owners saw a challenge in starting their own businesses and being successful like so many men before them? This too is a plausible reason. Now that equality between sexes is no longer an issue (except for maybe some remote parts of the world), women have the opportunity to prove that they are just as capable as men when it comes to setting up and fueling the growth of a profitable business. Many have succeeded and a lot more are attempting to.

Flexibility at their workplace and family-friendly benefits are yet another reason why women are considering business ownership. It is very difficult for a working mom to find the perfect balance between family life and career. Very few companies allow for family leaves or sick days, and even fewer provide their employees with high quality childcare. It is only natural that women try to relieve these burdens and attempt to set up an environment where such benefits would no longer be an issue. Given the minuses of the current employment market, it is safe to say that many women have chosen to start a business as a lifestyle choice. Everyone would like to have the flexibility that comes with being self-employed. Under these circumstances, there is little wonder why the number of women-owned businesses has seen such an astounding growth over recent years.

As I stated earlier, most women are the managers of their household and families. Statistics show that approximately three quarters of the decisions regarding purchases for the household are made by women. And in most cases, they do a great job managing everything around the house. Many women have decided to take a step forward and use this innate talent or acquired skill of juggling multiple tasks simultaneously, with the purpose of running a business of their own. The number of women starting businesses nowadays is almost three times the rate of men. Whatever the reasons for this growth may be, I am certain of one thing-we should all welcome this rise in the number of women-owned businesses for several reasons.

For one, women are more oriented towards communication than men and more likely to build stronger relationships with everyone around them, including the people they work with. Women feel the need to be part of a community more than men do, and a working community led by a woman is therefore more likely to be based on friendship and support.

Moreover, in most cases, women-owned businesses are closer to the kind of company that respects its employees’ needs. All the benefits I was mentioned earlier (sick leaves, daycare and family leaves) are more likely to be found in women-owned businesses.

All in all, not everyone might think that the days of women as housewives are long gone, but the statistics beg to differ. Women start businesses in such record numbers that it is safe to say that women-owned businesses will play a major part in the recovery of the economy.

Why You Need to Start Business Blogging Today

Much has been said about the demise of blogging. But if you market on the Internet, or you market offline blogging is one of the best ways you can reach out to your customers – past, present and potential.

Here are 7 reasons you should start business blogging today.

1. Build long-term relationships – Blogging is one of the best ways to build long-term relationships with prospects and customers. A blog helps create a community of users – marketers can connect with their entire community of customers and talk to them as if they were talking with each of them in person. Visitors will feel they belong to the online community growing around your blog.

2. Branding – the Web is an extremely competitive marketplace. To stand out you must differentiate yourself and with social media, including a human touch is paramount. A blog puts a human face on your business. By engaging visitors in online dialogues, a blog helps you establish rapport and build relationships with visitors. With a blog you can separate your product or service from the competition… especially the competition that doesn’t have one.

3. Feedback – Forget customer surveys, a blog is ideal for gathering feedback from prospects and customers. Blogging creates the opportunity for instant feedback. I can think of many blog threads and comments both on mine and other blogs that told me more about my customer’s needs and desires than any expensive and boring marketing survey.

4. Word of Mouth – Blogs create word of mouth by giving readers useful information and tips. When you blog to help visitors solve real problems, people will tell their friends about you and in most cases they will also send your link. This has been one of the ways both my blogs have become visible. That means every person who reads your blog and finds it useful becomes a potential marketer for your business, just because they find it useful. This is far more powerful than any paid promotion; it is a vote of confidence.

5. Search Engine Optimization – Useful content is the key to search engine ranking. Blogs are far and away better for this because they are regularly updated. Each time they are search engines (of which Google is still King) detect the updated content when they crawl your blog. Continually updated, useful content is good for your visitors… after you have been blogging a while your visitors will look forward to new, fresh content and will come back for it.

6. Social networking – Make your blog part of your social network. As an online marketer I direct people first to my blog before my website. Remember what we said about presenting a human face? Do this for your business with your blog whenever you can. A blog is about connecting and sharing. Social networking sites like Facebook and YouTube prove the popularity of online communities. It’s because they provide a space where people can share common experiences. As you build your own social network, your blog can be a central hub of that network and community.

Once you have a community of users excited about your product they will feel connected and will tell their friends about it. You have an opportunity to create a niche market around them. You can invite your customers to submit their own video or audio testimonials to publish on your blog. People love to comment on video feeds making them excellent for starting comment threads.

7. Engage hearts and minds – I recently came across a blog post via a social networking site. It asked 3 simple questions about photography, one of my hobbies. Within hours passionate visitors had added their thoughts to the thread. Result? Not only did I and several others learn a lot from the comments, I learned new ideas to build community and share content. I made new connections and powerful tactics to share with others.

It’s just one example of how blog threads can engage the hearts and minds of your visitors. Every business must aim to do this or their potential for doing business in a web 2.0 world will be limited at best.

Make blogging the core of your customer relations strategy and increase your chances of building solid relationships with your customers.

Advantages to Starting Business Online

Advantages to Starting Business Online

Starting a business online does not require large capital. Operating one such business can be from your own home. No need of renting a commercial premise. Overheads can and will be low.

As long you got an internet connection, fast or slow connection does not matter, you can start an online business anywhere. Off course speed is advantages.

This business can work without human intervention. Once set up, all matter can be operated at your own time; as and when you like.
No need of maintaining regular hour and operation can be of your convenience. Most online business started up on a part time basis.

You are targeting the whole world as you market. It is a global market, no restrictions or boundaries. And the market is ever enlarging.

Venues of promotion are so wide and easily available, and most of the online promotion options are absolutely no cost.

The ability to run multiple businesses at the same time, with the prospect of multiple streams of income is possible.

You don’t need to be a super salesman to be successful online; but you will still need to be working hard to ensure your success in your online business. Online business is not a get-rich-quick scheme.

While have an online business does not itself guarantee success. Considering the advantages, it is definitely worth trying. It may change your life for the better, giving you more flexibility in time management and the choice of a place to work and live. Bearing in mind that operating an online business requires the same amount of dedication, perseverance, and believes for success than any conventional business. You will need commitment in your time, money and work.